Short Course on Options – What You Should Know
The success of any business, even the dental practice, requires marketing. When you want to see growth in your dental practice, you should see about 24-50 new patients that come in every month. And to attract new patients, your dental clinic must offer competitive products and competitive prices backed up by quality services. A strong marketing growth is also imperative for your business growth. Therefore, you will need the following strategies to market your dental practice.
The first strategy is to offer bonuses for patient referral. The established dental practices normally have about seventy percent growth coming from internal patient referral. However, the existing patients to your dental practice will not see the growth on your business when they refer the other patients to you. So you need to keep your mane as a priority in their mind by encouraging them to refer others through offering them bonuses.
The motivation is simple for clients when you give a wide range of referral bonuses programs. You can implement this strategy when you work on an existing patient, and they go ahead and refer another patient to your dental practice, and they actually come to your setting. The program will have both benefits in engaging your patients both the new and existing ones and incorporating them into your practice. Besides, all you need to do is to give them simple referral cards at the office, or you can attach them into your other practice mailings.
You should also identify the target audience and preferably the women. Ninety percent of the total dental purchases are made by women. They are the powerhouse consumers, who want to make the detailed decision for their families. They want to experience the service, not only the product. In today’s market, there are a variety of dental practice that women can choose from. When you use a marketing strategy that will be appealing to the women, you will be adding more traffic to your business. You will need to review carefully your overall marketing image and include your existing collateral and dental practice logo. Women will take a meandering approach making their purchasing decision different from men.
You should also provide offer so that you can beat your competitors. Realizing the competitors in a strategic dental marketing is important. For instance, you cannot advertise for the new patient offer at $99 when three of your competitors are offering at $49. Also have in mind that your patients want a convenient service, such as a before and after school treatments, one visit treatment, and weekend availability. In summary, you need to stand out by providing your patients with what they need.